About Us

Founded in 2006, Supernutrients were one of the pioneering  “early adopters” of the strongly emergent superfood trend.  We quickly and firmly established a good reputation as a wholesale supplier, providing strong market knowledge and professionalism, and operating from an ethos based on integrity and fairness.  During the ensuing 12 years we have both witnessed, and been  instrumental in, the mainstream market absorption of these nutrient rich, premium health products.

During this time, along with the market, we too have evolved, grown and matured as a company. We have given birth to 2 major retail brands, Naturya, the market leading superfood retail brand in the UK and Funktional Foods, our every day low price offering, both of which are stocked in a wide range of major multiples and independents. We have become the go to “white label” supplier of choice for other key superfood brands. We have featured twice in the Sunday Times fastest growing 100 private companies list, debuting in the top 30. And we are still evolving, committed to a process of continuous improvement both in our quest for the best products and in our overall approach.

Our accumulated experience and know-how affords us the confidence to believe that we are good at what we do. Whilst we naturally offer what any aspiring, discerning customer would expect from a successful company with a well-founded reputation in a highly regulated sector – stringent quality control, appropriate documentation, ongoing focused research and high levels of service- we also aim to be good humoured, friendly, helpful and efficient. We’d be pleased to be your preferred partner and supplier.