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our story

We have been the UK’s leading supplier of high quality superfoods since 2006

We provide strong market knowledge, professionalism and our ethos is based on integrity and fairness.

We were one of the pioneering “early adopters” of the strongly emergent superfood trend. We quickly and firmly established a good reputation as a wholesale supplier and during the ensuing 16 years we have both witnessed, and been instrumental in, the mainstream market absorption of these nutrient rich, premium health products.

Growing our business and growing the market

During this time, along with the market, we too have evolved, grown and matured as a company. We have given birth to 2 major retail brands, Naturya, the market leading superfood retail brand in the UK and Funktional Foods, our every day low price offering, both of which are stocked in a wide range of major retailers and independents. We have become the go to “white label” supplier of choice for other key superfood brands. We have featured twice in the Sunday Times fastest growing 100 private companies list, debuting in the top 30.

We understand and know how to support your needs

Our accumulated experience and know-how affords us the confidence to believe that we are good at what we do. Whilst we naturally offer what any aspiring, discerning customer would expect from a successful company with a well-founded reputation in a highly regulated sector – stringent quality control, appropriate documentation, ongoing focused research and high levels of service- we also aim to be good humoured, friendly, helpful and efficient.

  • Setting the standard

    We may operate in a niche market; however, we apply the highest food safety management principles and expertise to ensure what we promise is delivered.

  • Primary Authority

    We have a Primary Authority relationship with our local Trading Standards and Environmental Health Officers who mandate our product quality specification and nutritional claims guidance.

  • Product testing

    Each and every product that we stock is sent for testing at an independent UKAS accredited lab, right here in the UK. They test for pesticides, heavy metals and micro-organisms.

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