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our beliefs

From suppliers to customers, we belive in fairness and transparency at every step of our business

Fairness for our network of growers and suppliers

As one of the pioneering companies in the Superfoods category, we have built up long-standing relationships with many growers. Part of our ethos is to have healthy business relationships, with both customers and suppliers. We pay our suppliers fair prices for top quality products and we always ensure we treat our suppliers respectfully.

The planet comes first

Being in the Vegan food industry makes it easy to see why we hold environmental issues close to heart. We minimise the impact we have through initiatives like responsible sourcing, minimising the amount of packaging we use throughout the business, and introducing recyclable packaging across our brands. We are also very close to achieving our BCORP accreditation, which means we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Ethical and sustainable farming

Our search for the highest quality superfoods starts right at the beginning where we find suppliers who are experts in these ingredients. We source our products in the corner of the world where the plant naturally thrives and ensure it is done responsibly.

Always thinking of ways of reducing our footprint

We are always looking into new ways to reduce our environmental footprint, from placing orders strategically to minimise the fuel burnt to get our products to us to reduce the amount of plastic our products in. We also look at things closer to home, such as using completely renewable energy sources to power our HQ.

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