Our expertise

What makes us different from other suppliers is our single-minded approach to quality.

Our expertise

We are believers, but we are also business-people. We take superfoods seriously. We take quality seriously. We take authenticity seriously. We source responsibly and test meticulously – exceeding every food safety and organic purity requirement. We understand the complexities and the realities of the global food supply chain from source to consumer.

Meet the Experts

Our specialist team is headed up by Gideon Ashworth (MSc Postharvest Technology) and Dr Victoria Hare (PhD Biomolecular Chemistry) , who work directly with our growers, our customers and independent laboratories to ensure the highest food safety standards in the superfoods sector

Gideon Ashworth

Head Of Technical (MSc Postharvest Technology)

Gideon is a commercial Horticulturist with a Master’s Degree in Postharvest Technology. A background in sustainable fair trade, his focus at Supernutrients is on securing safe quality foods; working with our growers at source, through the supply chains and to end consumer.

Gideon Ashworth

Dr Victoria Hare

(Bio-molecular Chemistry)

Victoria is a doctor in Bio-molecular Chemistry and having worked in both laboratories and business, she has the experience to connect the world of science with commercial reality.  Her depth of knowledge of food and more importantly nutrient rich foods, makes her a preeminent resource in our sector for nutritional guidance at a molecular level

Dr Victoria Hare

Andrew Adams

(Head Of Sourcing)

Andrew has been sourcing raw materials and ingredients from all over the world for the past 15 years, 9 of those have been in the food industry! "It's all about building long term relationships, with the emphasis on quality, service, trust, sustainability and ethics". We want everyone to benefit from being a part of our supply chain, from field to fork!

Andrew Adams

Krissy Price

(Production Manager)

Krissy looks after the production of some of the biggest superfood brands in Europe, from single ingredients to blends - Krissy steers your products through their production journey ensuring consistency and quality in every pouch, sachet or tub!

Krissy Price

Isabelle Judlin

(Operations Administrator)

Issi is one of two responsible for processing customer orders, arranging deliveries and stock management. These are but a few of the everyday tasks that Issi & Gemma juggle. At some point your order will have crossed paths with our fantastic Ops ladies.

Isabelle Judlin

Gemma Esclarin Gros

(Operations Administrator)

Gemma is one of two responsible for processing customer orders, arranging deliveries and stock management. These are but a few of the everyday tasks that Gemma & Issi juggle. At some point your order will have crossed paths with our fantastic Ops ladies.

Gemma Esclarin Gros
Prev Next

Setting the Standard

Our business has grown on the strength of our relationships, direct and trusting relationships with our growers, our customers and our food safety authorities.  We may operate in a niche market; however, we apply the highest food safety management principles and expertise to ensure what we promise is delivered. 

Supernutrients’ Growers

Supernutrients’ Growers

As pioneers in this sector we have built first-to-market, lasting relationships with our growers.

Our longevity and scale means we have secured the best plants in the best locations and can provide these reliably. Our growers must pass our rigorous approval process before being eligible to supply to us, it takes time, resource and effort but we are in this for the long haul, so we believe it is worth it.

Primary Authority

Primary Authority

We have a Primary Authority relationship with our local Trading Standards and Environmental Health Officers who mandate our product quality specification and nutritional claims guidance.

We also work closely with the Soil Association who govern our organic certification.

Positive Release

Positive Release

Each batch of superfoods that come into the UK from across the world, have to be approved ‘fit for Supernturients’ via our Positive Release process.

Tested for heavy metals, microbiological loading and pesticides, we will not sell our foods without our independent laboratory’s positive response. It is the only way we can be 100% sure of the quality and purity of our foods.

Service

Service

Our business has been built on successfully collaborating with others, developing sustainable relationships.

We treat our customers’ businesses as our own and work in partnership to develop commercially sustainable plans, supporting selection, packing and delivery options to optimise the supply chain. We are a friendly bunch and our excellent service is a way we can demonstrate that we strive to be better humans every day.