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Frequently asked questions Whatever you need to know

Superfoods

What is a ‘superfood’?

The term ‘superfood’ applies to nutrient-rich natural foods that have a proven benefit  for health and well-being that has been approved by EU law.

Superfoods include fruits, vegetables, seeds and grains. Some may be eaten as healthy snacks, most are used as ingredients to boost the flavour and nutritional value of juices, smoothies, cereals, baked goods and everyday dishes.

The superfoods sector is generally identified with rare and exotic plants such as goji berries, baobab fruit, acai berries, maca roots to name a few, though there are many conventional foods that are nutrient-rich too.

We don’t claim to hold the monopoly on nutrient-rich food. But we do know there is a growing consumer desire for organic, healthy food and new taste experiences, and that is precisely what Supernutrients offers.

Why sell superfoods? Why use superfoods as an ingredient?

The UK superfood category is growing by 40 per cent every year. In 2016 it accounted for £250 million in retail sales value.

Clearly, there is an appetite for superfoods.

Health and diet are topics that occupy thousands of ‘column-inches’ every day. Everyone is interested in food that is enjoyable to eat, nutritious and healthy. Natural berries, seeds, herbs, oils, juices, powders and flakes are enormously appealing. They are nutrient-rich, exotic, colourful and full of zest.

What’s not to like!

Why buy your superfoods from Supernutrients?

When it comes to superfoods, we are the pioneers, the brand leader and the category authority.

The company was established in 2006 and has been a key driving force in the sector. We’ve made the transformation from pioneer to market leader by committing unreservedly to quality – of products and service.

Our team of experts will provide all of the advice you need – whether that relates to taste, provenance, nutritional value, microbiology or the best superfood for a particular recipe.

And all of this is supported by a highly professional logistics set-up to deal efficiently with order enquiries and fulfilment.

What is a BRC accreditation?
The British Retail Consortium first published its Global Food Safety Standard in 1999. Developed to help the food industry comply with UK and EU food safety laws, it’s become an internationally recognised benchmark for best practice in food safety, quality and responsibility, with over 17,000 BRC-certified sites worldwide. As a food importer, wholesaler and manufacturer – it’s vital that we provide our customers with products that will comply with their largest customers’ requirements across the globe.

Sourcing and suppliers

What is a BRC accreditation?
The British Retail Consortium first published its Global Food Safety Standard in 1999. Developed to help the food industry comply with UK and EU food safety laws, it’s become an internationally recognised benchmark for best practice in food safety, quality and responsibility, with over 17,000 BRC-certified sites worldwide. As a food importer, wholesaler and manufacturer – it’s vital that we provide our customers with products that will comply with their largest customers’ requirements across the globe.
Where do you get your superfoods from?
We have been selling these products for over 10 years, in that time we have scoured the globe to find the best and most reliable suppliers from all over the world.

Accounts and ordering

How do I order from you?
It’s easy, you can order directly through the site right now, however, you will only be able to get trade pricing once you have been authorised for a business account. You can register here, one of our account managers will be in touch within 2 working days with your account details should you be approved.
I used to order over the phone, why should I now use the website?

If you used to order over the phone and you have now been redirected to the website, it means that ordering through our website will provide you with the best value.

We have a minimum spend when ordering through an account manager, there’s no such limit on the website. You also have access to better pricing in many instances, as well as the benefit of earning discounts and coupons based on frequency and size of orders. You will have all of the same information at your fingertips that you had before, such as COA’s and Product Specs.

Do you offer advice for new business owners wanting to start up in the Superfood industry?

We have many decades of experience across our team, we can help to a certain degree however, we do not currently offer an advice service.

We will soon be launching a tiered package service that offers our customers different levels of support through the private label service, watch this space.

The website says the MOQ is 10kg, but I only want 5kg?
Unfortunately, we do not break down bag sizes for bulk sales, the MOQ of a product is dictated by the size of the bag it arrives in.
Do you have a capability to pack for larger businesses?
Yes, we have an ever increasing capacity to take on larger customers. Currently, we are able to pack up to 60k pouches of product per week.
I've received a notification saying I should get in touch with an account manager, why is that?
Typically, you receive that notification when you have ordered very frequently or over a certain amount. Having your own dedicated account manager means better prices and a more personal service.
I've forgotten my login details, what do I do?
No problem, all you have to do is navigate to the log in screen and click “forgotten password” or “forgotten user name”.
How do I get a discount code?
Discount codes are exclusively for our business account holders and our newsletter subscribers. Business customers will earn a discount based on the purchase value and/or frequency, while newsletter subscribers will receive emails that may include a discount code.

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