Nicknamed the ‘anti-aging berry’, blueberries are packed with antioxidants and phytoflavanoids that benefit the skin by preventing wrinkles and premature ageing. Also associated with a high vitamin C content, regular consumption of blueberries has been linked to lowering the risk of heart disease and providing anti-inflammatory benefits.
Native to northern Europe, ‘vaccinium myrtillus’ is a low-growing shrub also found in parts of North America and Asia. Not to be mistaken for the American blueberry, the European blueberry or ‘bilberry’ has a dark red, strongly flagrant flesh and red juice that turns blue in basic environments. Our bilberries are harvested from wild plants before being freeze dried to preserve the vibrant colour and nutrients.
Vaccinium myrtillus is one of the richest sources of natural anthocyanins. These polyphenolic components give blueberries their blue/black colour and high antioxidant content. Blueberries have an array of associated benefits including vision improvement, lowering blood glucose, reducing inflammation, having a lipid lowering effect, as well as promoting antioxidant defence and lowering oxidative stress.